Providers, Suppliers, GPO, and Distributor attendees will take an in-depth exploration into the challenges they currently face to prioritize value in both their patient care and business strategies. Guided sessions provide time to openly discuss issues that attendees identify crucial to their organization’s goals and then share differences they have made to address value and value analysis processes. Brainstorming, short cases studies, and other activities will help develop the future landscape of healthcare value decision making and facilitate opportunities to advance objectives to assist identifying a clear path to stop doing, keep doing, and start doing impactful work.