Traditional value analysis often struggles to move beyond transactional cost savings, leaving significant opportunities untapped. The most successful organizations are elevating their value analysis programs by engaging physician champions who can drive clinical consensus, influence peer adoption, and unlock transformational value across product categories. In this session, explore how to identify, recruit, and empower physician champions who become true advocates for evidence-based decision-making and sustainable value creation.

Learning Objectives:
1. Identify characteristics of effective physician champions and strategies for recruiting clinical leaders who can drive value analysis success.
2. Apply engagement models that empower physician champions to influence peers, build consensus, and accelerate adoption of value-driven decisions.
3. Evaluate next-level value creation opportunities beyond cost savings, including quality improvement, clinical outcome enhancement, and operational efficiency gains.
4. Develop sustainable approaches to maintaining physician champion involvement and measuring their impact on value analysis outcomes.