Supplier Strategies Track: GPO Insights Panel: Using Data to Drive Results
Date & Time
Monday, April 17, 2023, 9:00 AM - 10:15 AM
Location Name
Grand Salon
Supplier Strategies Track

Listen to the Audio Recording: Click Here

In today's healthcare landscape, suppliers face fierce competition in the race to maintain and grow their customer base. To gain a competitive edge, suppliers must adopt a data-centric strategy that helps them identify and leverage key insights to drive growth and market share. During this panel discussion, we will explore how suppliers can harness the power of data to better understand their customers and develop targeted marketing and sales strategies. Participants will learn how to use data to identify trends, track market share, benchmark against competitors, and tailor messages and offers to meet the specific needs and preferences of the IDNs. Ultimately, this session will provide suppliers with the tools and strategies needed to compete more effectively in today's dynamic healthcare marketplace, driving growth, and success for their businesses.

Learning objectives:

1. Explain the importance of adopting a data-centric strategy to gain a competitive edge and identify the specific benefits of leveraging data.

2. Identify data sources and tools to utilize to collect and interpret information into actionable strategies.

3. Cultivate targeted marketing and sales strategies by applying data analysis techniques to develop messages and offers tailored to meet the specific needs and preferences of hospital members.

4. Measure the success of data-driven strategies and adjust approaches as needed through the identification and tracking of key performance indicators (KPIs).