Name
Executive Management Track: Post COVID-19 Transformative Forces have Accelerated the Changes in US Health Systems: Are You Ready?
Date & Time
Monday, April 12, 2021, 4:00 PM - 5:00 PM
Location Name
International Ballroom II & III
Description

IDNs nationwide were changing at a dramatic pace prior to COVID-19.  Today, that change has accelerated dramatically.  During this presentation, Mark Dixon will take a deeper dive on consumerism, virtual health, value-based care, site of care changes, consolidation, new competitors, and affordability.  These are unmistakable trends that are changing our industry.  For Suppliers to remain relevant and vital, they must understand these trends and must change as well. Mark will discuss how suppliers should adjust their commercial models to adapt to these changes. You will improve your future go-to-market strategies with a better understanding of the impact the transformative trends are having on IDNs in the United States.

Learning Objectives:

1. Identify factors causing a shift in the US healthcare market post-COVID-19.
2. Analyze strategies that bring more value to customers who are fundamentally transforming.
3. Outline specific strategies to reorganize your team’s priorities and account plans to meet the changing needs of your customers.