Physician engagement is essential to achieving enterprise-wide objectives, yet aligning clinical preferences with operational and financial priorities remains one of the most complex challenges that IDNs face. In this session, explore strategies for engaging physicians as strategic partners in sourcing, value analysis, and contracting decisions, including approaches that encourage meaningful participation throughout the product evaluation and supplier negotiation process. Learn how leading organizations create alignment around standardization, utilization, and long-term value while supporting high-quality patient care.

Join healthcare supply chain and clinical leaders as they discuss proven methods for fostering physician collaboration and creating shared ownership of decisions that benefit patients, providers, and the health system.

Learning Objectives:
1. Identify opportunities for physician engagement across sourcing, value analysis, and contracting activities.
2. Analyze negotiation and communication strategies that promote alignment between physician, operational, and supply chain stakeholders.
3. Differentiate collaborative engagement models that support enterprise-wide decision-making and product standardization.
4. Formulate approaches for strengthening physician partnerships to improve clinical, operational, and financial outcomes.