Ken Schmidt
Customer Loyalty Expert and Brand-building Authority; Senior Role in Harley-Davidson Turnaround; and Author of Make Some Noise: The Unconventional Road to Dominance
Despite ever-advancing technology and innovation, organizations in today’s healthcare supply chain continue to be fractured. Standing out, connecting emotionally, and delivering what matters to clinicians and patients requires not only a cohesive team, but a willingness to live the patient’s needs. In order to achieve true competitive dominance, ALL organizations involved in the healthcare supply chain must stand out – not in what you do, but how you do it.
Ken Schmidt draws from his experience of successfully turning around the Harley-Davidson brand to emphasize the importance of impactful connections and their role in transformational change. By prioritizing personal interactions over transactional approaches, your organization can take advantage of the key drivers of human behavior. Be energized by Ken’s approach to personalizing interactions to reach your highest goals.
Learning Objectives:
1. Discover the three questions that most directly impact your organization’s reputation and competitiveness.
2. Transform your mindset to prioritize your human interaction over organizational efficiency.
3. Define the true meaning of “customer experience” and “customer loyalty” as viewed by a patient.
4. Understand methods for harnessing drivers of human behavior to create patient preference and loyalty.
About Ken Schmidt
Stand out or get lost in the crowd – it's your choice. Ken Schmidt, who led the successful turnaround of Harley-Davidson, inspires individuals and companies to stand out by forming impactful connections. With his dynamic speeches and unconventional viewpoint, he guides you in answering the three critical strategic questions to achieve success and become memorable.